The HYPR Service and the HYPR Brand. But what do those two things encompass?
The Service – We give access to automotive masterpieces at the touch of a button. From a G wagon to a Lamborgini Aventador all our cars come with a driver and personal concierge, but they are not your traditional chauffer. Our drivers are at the core of the HYPR family and you will feel like a good friend is in the driving seat. Not to mention, they will be repping the latest HYPR merchandise or the latest collaboration.
The Brand – HYPR bridges the gap between luxury automotive and streetwear culture and embraces those two worlds side by side. But the brand symbolises much more than that, it is a brand about aspiration, energy, life and a desire to live life to capacity. If you’re wearing a HYPR hoodie it says I’m alive, I’m thinking, I’m living, I’m Driven and I aspire to be more every single day.
The Latin phrase for seize the day became part of my life from an early age as one of my Dad’s many sayings. He was a visionary, he loved cars and he believed that one day we would no longer own anything. Those core principles became the idea that is today HYPR and the brand is in every way about those core principles.
From ‘Culture In Motion’ to ‘HYPR.LIFE’ the brand is about not waiting till tomorrow, not saving for a rainy day and not wasting anymore precious time. We give our customers the opportunity to live in the now. I started this journey long before my Dad passed away, but the day he passed away was the day I realised exactly what he meant. From then on it was seize the day and I started working towards my dream. It’s only then that I truly realised the power of letting go and following your heart and your passion. This brand and concept is the living embodiment of that very idea and I hope for my journey to be an inspiration to anyone who is reading this.
I created this for anyone out there dreaming of an idea, dreaming of one day being able to live a HYPR.LIFE