Culture In Motion is about the people that embody our brand and the stories behind them.
At HYPR we are captivated by peoples drive, passion and determination to succeed and that’s exactly what Culture In Motion is about.
From world famous club owners, to DJ’s, artists to entrepreneurs. We’ve forever been inspired by people who tell their stories and have the courage to share that with the world in order to inspire, motivate and energise those around them.
Be Driven was created by our CEO ‘Matthew Blanchard’ alongside our Chief Product Officer ‘Humza Rajput’ as a way of telling those stories about our friends, family & users.
It’s a narrative about something they both feel deeply passionate about and it gives HYPR a platform to tell stories about inspirational people with energy, goals and achievements to inspire others to do the same.
Aspiration is at the very core of everything we do and the brand HYPR embodies that very idea, by wearing the brand or by using the service you are making a statement that you too are aspirational.
Since we started HYPR we have been supported by and supported some of the most inspirational and culturally powerful people in the world.
Virgil Abloh, Martinez Bros, Alec Monopoly, Noomi Rapace, Yann Pissenem, Mason Collective, Stef Lon Don, Blade Brown, Sean Kingston, Gia Sai, Jamie Jones and many more join the ever growing list of HYPR LIFERS.